Axios // What’s Next Summit

For two years in a row, we worked directly with the Axios internal design team to build out event identities, the main stage presentation, digital signage, and print assets for their annual What’s Next Summit.

We transformed the venue into a future-forward wonderland. Highlights include: two augmented reality (AR) vingettes, glow-in-the-dark cocktails, conveyor belt catering, and of course, a cookie-delivering robot.

art direction • event identity • experiential design • animation direction • AR design

I was responsible for activation conceptualization, art direction, and design the first year of this project. I worked under a creative director to help manage freelancers and vendors to ensure our vision came to life.

The second year I spearheaded presentation design, floor plan layout, wayfinding, and event branding. I worked directly with the client’s design team on the presentation design, ensuring version control, brand adherence, and last minute updates.

Mary Scharffenberger | Account Lead

Matt Duelka | Lead Producer

Abby Walter | Creative Director

Lia Racanelli | Creative Director

Becca Magner Newman | Art Director, Senior Designer

Cedric A | Designer

Nick Fox | Designer

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ADVOC8 | Agency

Madefirst | Fabricator