ADVOC8 // Brand Refresh
When ADVOC8, an experiential marketing agency, outgrew their brand identity, our team was tasked with developing a new brand that was bold enough to stand on its own, but could be scaled back to showcase client work.
brand identity • art direction
Our team designed a library of textures, illustrations, and patterns we dubbed “Experiential Neubrutalism,” which could be applied easily across a broad range of assets.
Next we defined the look & feel of the brand in our master brand guidline document. Here we also redefined brand tone, voice, and mood.
The details.
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I worked alongside design team members to explore new branding directions. I was then tasked with building out the brand guidelines based on the most successful design iterations.
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Lindi Koprivnikir | Creative Director
Reb Magner Newman | Associate Creative Director
Nhi Pham | Designer
Abigail Chung | Designer
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ADVOC8 | Agency