Audible // New Years Gifting
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In 2025, Audible released a new branding campaign titled “Imagine Out Loud.” Our team concepted and designed an end-of-year gift featuring this newly launched campaign that won kudos from their top talent.
packaging design • gifting • art direction
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I worked as the sole creative on this project to design the packaging and design for each gift. I teamed up with our merch division to source invidual gifting projects, and oversaw production quality with the printer.
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Stephanie Radigan | Senior Production Manager
Kat Sambor | Lead Producer
Rebecca Magner Newman | Creative Director, Senior Designer
Kirsten Ford | Associate Strategy Director
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ADVOC8 | Agency
Audible tasked our team with creating an end-of-year holiday gift for their top creators that felt personal and premium, but not uppity.
We asked Creators “What is your favorite way to listen on Audible: Commuting, Exercising, or Relaxing?”
Then we delivered a custom gift based on their answer and incorporated imagery from Audible’s new “Imagine Out Loud” Campaign to bring each kit to life.
The new year gift was hailed as a success by the client, and generated praise online from the Audible Creators themselves.
Process
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Process *
mind map for initial concepts
outer box sketches and ideas
packaging sketches
alternative holiday design
final box interior design
final box exterior design
