YouTube // Try a Trend

Each year, YouTube releases the top trends and moments of the year through a digital trend report. They challenged us to figure out how to reach digital creators in real life.

ADVOC8 brought the trend report to life through an immersive, physical experience, which highlighted top creator content and served as a destination for creators to gather, celebrate, and be inspired.

event identity • experiential design • art direction • graphic design

I worked alongside a fellow art director, creative director, and 3D renderer to concept and sketch out creative installation ideas. I art directed and designed a visual identity for the event and worked with a designer to build out all print and digital signage throughout the event. I propped installations, styled them on-site and checked in on vendor fabrication to make sure the vision was coming to life as intended.

I presented ideas and problem solved with the client directly on calls. When the CD was out of office, I took over her responsibilities and kept her updated daily on project progress.

Sarah Bohline | Account Lead

Matt Bykowicz  | Lead Producer

Becky Borenstein | Senior Producer

Abby Walter | Creative Director

Becca Magner Newman | Art Director, Senior Designer

Susan Alvarez | Art Director, Senior Designer

Kirsten Ford | Associate Strategy Director

Jameson Klug| 3D Artist

Nhi Pham | Designer

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ADVOC8 | Agency

Bednark | Fabricator

MVRK| AI Partner

Alex Dymek | Costume Design

Big Hit Events| Choreography and Talent

Pier 57 | Venue & Catering

100+ global stories

790K organic impressions

300+ attendees

8.2K post engagements