Genentech // Breast Cancer Awareness
Genentech wrote an educational article about a treatment-resistant and aggressive form of breast cancer: Triple Negative Breast Cancer (TNBC). They brought us in to help break up the dense subject matter into easy-to-digest graphics, and then drive users to the article via social media.
social media • infographics • graphic design
After synthesizing the article, I picked out the most complex ideas, and designed them into digestible illustrations and infographics.
Next, I created eye-catching social media imagery in the same style that drove users to the article.
The details.
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I worked as the sole designer on this project and was handed off copy from a social media team, along with a pre-written article that I referenced when deciding what illustrations to design.
A Creative Director approved my work before sending it to the client. -